Shimano
Animation
An animation promoting Shimano’s shoe recycling program, encouraging cyclists to return their worn out footwear for reuse.
The film combines Steffie’s fresh, graphic illustration style with a clean and dynamic animation approach, turning a sustainability message into a vibrant and uplifting story.
Art direction: Studio YK
Creative copy : Cyril Chermin
Illustrations: Steffie Padmos
Animations: Remy Berden
Sound design: Pim Bleeker
Client: Shimano